| linktrip.com linktrip.com This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results. Examples of link schemes can include:.Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")".Now "excessive" is an undefined amount, however Matt Cutts, head of Spam at Google, mentions in several blog posts a total of 100 links. So when you visit the reciprocal link exchange and see lots of sites who have swapped hundreds of random reciprocal links, ask yourself, are they doing their sites more harm than good?So why risk it, and spend time and effort gaining reciprocal links, which also can leak traffic on your own site if people leave via the reciprocal links???The answer is to only build one way inbound links. That means, another site links to you, but you do not link back to them. |